News

Master class in strategic branding

23 May 2016

On 14-15 and 21-22 May 2016, YES GEORGIA was hosted a two week training "Strategic Branding" participants. Training participants were given a master-class in marketing, brand creation, promotion and advertising.

The project structure consisted of a theoretical analysis of the marketing skills, the usage of the accumulated skills in practical examples and situations, the unique capabilities of the product cost of packaging and the formation of a strategic vision.

Above mentioned training was successfully undergone by Guram Tavartkiladze Teaching University, Business Administration Faculty students: Natia Mjhavia, Nino Esiava, Nuca Chkheidze, Zura Shanshiashvili, Khatia Khaburzania, Mariam Tsverikmazashvili, Devi Tsikhiseli and therefore they were awarded with certificates.

The team which was represented by: Natia Mjhavia, Nino Esiava, and Devi Tsikhiseli was the wining team.